Xiaomi Indonesia Has Once Again Won a Great Victory! Beyond Oppo Only Samsung

The global smartphone market climbed 28.i% year on year to achieve total shipments of 351.ane million units in the first quarter of 2021, according to preliminary data from Informa owned Omdia. That gain consolidates the smartphone market'due south contempo recovery subsequently it posted its first almanac growth since Q3 2019 in the final quarter of 2020.  Nevertheless, Omdia said 2021 is set to be a twelvemonth of transition with Huawei's function continuing to change, LG exiting the market and a severe semiconductor shortage affecting sales.

Samsung took over the top spot from Apple in the first three months of 2021, shipping 76.1 million units, up 29.2 percent year on yr, to reach 22 percent of the market. The company was able to increment shipments by 22.8 percent from Q4 2020 thanks in office to an early update to the Galaxy S line as well as the launch of its latest range of devices in the A series.

Apple followed its blockbuster Q4 2020 with another meaning twelvemonth on year growth of 46.5% to reach 56.4 million units shipped in the quarter, equivalent to 16% of the market, followed in third identify by Xiaomi with fourteen% later shipping 49.five one thousand thousand units, upward 78.three% twelvemonth on year.

Ii more than Chinese smartphone brands – Oppo and Vivo – continue to battle for fourth and fifth place in the global rankings and remain tied on 11 percent of the market place. Vivo shipped 38.two one thousand thousand units, just above the 37.8 million units Oppo shipped in Q1.

Year on year, Vivo grew shipments by 95.9 per centum and Oppo by 85.3 pct, as they overtook Huawei, which slipped out of the peak v global smartphone OEM ranking afterwards shipping 14.7 million units, some 70 percent less than in Q1 2020, not including the 3.6 1000000 units shipped by its sub-makeAward, which is now an independent entity.

Top 10 Shipments per manufacturer

Rank	OEM	1Q21		4Q20		1Q20		QoQ	YoY
		Shipment (m)	M/Southward	Shipment (chiliad)	M/S	Shipment (m)	M/Due south
1	Samsung	76.1	22%	62.0	16%	58.9	21%	22.viii%	29.2%
2	Apple	56.4	16%	84.5	22%	38.five	14%	-33.3%	46.v%
iii	Xiaomi	49.5	14%	47.2	12%	27.8	10%	iv.nine%	78.iii%
4	vivo	38.2	11%	34.5	9%	nineteen.5	7%	10.seven%	95.nine%
5	Oppo	37.8	eleven%	34.0	nine%	xx.four	7%	11.1%	85.3%
6	Huawei	fourteen.7	iv%	33.0	9%	49.0	xviii%	-55.5%	-70.0%
7	Motorola	12.6	4%	ix.eight	3%	5.5	ii%	28.6%	128.1%
8	Realme	eleven.4	3%	14.iii	iv%	6.1	2%	-20.3%	86.9%
ix	Tecno	8.ii	2%	vii.7	2%	3.five	1%	half-dozen.5%	133.iv%
10	LG	six.viii	2%	8.4	2%	5.4	2%	-eighteen.9%	26.two%
	Others	41.three	12%	46.4	12%	41.i	15%	-eleven.0%	0.6%
	Total	353.0	100%	381.8	100%	275.7	100%	-7.v%	28.1%

Gerrit Schneemann, main annotator at Omdia commented:"The smartphone market continues to show resiliency in the face of multiple challenges. The global component supply shortage is looming large over the market. On the other hand, ii well-known smartphone brands will disappear from the global smartphone marketplace this year, in Huawei and LG, opening the door for other brands to reach new markets and buyers."

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Separately, International Data Corporation (IDC) said that the smartphone market place accelerated in the first quarter of 2021 (1Q-2021) with 25.5% year-over-year shipment growth.

According to preliminary information from the (IDC) Worldwide Quarterly Mobile Telephone Tracker, smartphone vendors shipped well-nigh 346 million devices during the quarter. The strong growth came from all regions with the greatest gains coming from China and Asia/Pacific (excluding Nippon and Prc). As the two largest regions globally, accounting for one-half of all global shipments, these regions experienced thirty% and 28% yr-over-yr growth, respectively.

"The recovery is proceeding faster than nosotros expected, clearly demonstrating a healthy appetite for smartphones globally. But amidst this astounding growth, we must remember that we are comparing against ane of the worst quarters in smartphone history,1Q20, the start of the pandemic when the bulk of the supply chain was at a halt and China was in full lockdown," said Nabila Popal, inquiry manager with IDC'southward Worldwide Mobile Device Trackers. "However, the growth is yet very real; when compared to two years ago (1Q19), shipments are xi% higher. The growth is coming from years of repressed refresh cycles with a heave from 5G. Merely in a higher place all, it is a clear illustration of how smartphones are becoming an increasingly important element of our everyday life – a trend that is expected to proceed equally we caput into a post-pandemic earth with many consumers carrying forward the new smartphone use cases which emerged from the pandemic."

Every bit the smartphone market place is recovering, a major shift is happening in the competitive landscape. Huawei is finally out of the Top 5 for the outset time in many years, after suffering heavy declines nether the increased weight of U.South. sanctions. Taking reward of this are the Chinese vendors Xiaomi, OPPO, and vivo, which all grew share over last quarter landing them in 3rd, fourth, and 5th places globally during the quarter with fourteen.1%, 10.eight%, and 10.1% share, respectively. All three vendors are increasing their focus in international markets where Huawei had grown its share in contempo years. In the low- to mid-priced segment, it is these vendors that are gaining the most from Huawei's decline, while near of the high-finish share is going to Apple and Samsung. Samsung regained the summit spot in 1Q21 with impressive shipments of 75.3 million and 21.viii% share. The new S21 series did well for Samsung, mainly cheers to a successful pricing strategy shaving off $200 from last year'southward flagship launch. Apple, with connected success of its iPhone 12 serial, lost some share from their very strong holiday quarter but still shipped an impressive 55.2 million iPhones grabbing xvi.0% share.

"While Huawei continues its decline in the smartphone market, we've also learned that LG is exiting the market birthday," said Ryan Reith, programme vice president with IDC'due south Worldwide Mobile Device Trackers. "Most of LG'south volume was in the Americas with North America accounting for over fifty% of its book and Latin America some other 30%. Despite the vendor losing ground in recent years, they still had 9% of the North America market and 6% of Latin America. Their exit creates some immediate opportunity for other brands. With contest being more cutthroat than e'er, peculiarly at the low-finish, it is safe to assume that six-ten brands are eyeing this share opportunity."

Peak 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Yr Growth, Q1 2021(shipments in millions of units)
Company	1Q21 Shipment Volumes	1Q21 Marketplace Share	1Q20 Shipment Volumes	1Q20 Market Share	Twelvemonth-Over-Year Change
i. Samsung	75.three	21.8%	58.4	21.2%	28.eight%
2. Apple	55.two	xvi.0%	36.seven	13.3%	50.4%
3. Xiaomi	48.6	14.1%	29.5	10.7%	64.8%
iv. OPPO	37.5	10.viii%	22.8	8.three%	64.5%
five. vivo	34.ix	10.1%	24.8	9.0%	forty.7%
Others	94.1	27.2%	103.0	37.iv%	-eight.seven%
Total	345.5	100.0%	275.ii	100.0%	25.v%
Source: IDC Quarterly Mobile Phone Tracker, April 28, 2021

Notes:

• Data are preliminary and subject to change.
• Company shipments are branded device shipments and exclude OEM sales for all vendors.
• The "Company" represents the current parent visitor (or property visitor) for all brands owned and operated as a subsidiary.
• Figures correspond new shipments simply and exclude refurbished units.

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Closing Comment:

"Globally, the summit v vendors combined took a 76% market share in Q1 2021, up from 71% a year ago. Chip shortages and supply side constraints did non have a significant impact in Q1 amidst the top v brands," said Linda Sui, senior director, Strategy Analytics. Samsung's newly launched A serial 4G and 5G phones, and the before launched Galaxy S21 series combined drove solid functioning in the quarter. Xiaomi maintained potent momentum in both India and Communist china, and the expansion in Europe, Latin America and Africa region as well started to bear fruit.

Annotation: Strategy Analytics said the global smartphone shipments were 340 million units in Q1 2021, up over 24% (year-on-year) representing the highest growth since 2015. The smartphone marketplace rebound was driven by the healthy demand of consumers with aging devices and a astounding 5G push from Chinese smartphone vendors.

References:

https://omdia.tech.informa.com/pr/2021-april/global-smartphone-marketplace-grows-28

https://world wide web.idc.com/getdoc.jsp?containerId=prUS47646721

https://www.idc.com/tracker/showproductinfo.jsp?containerId=IDC_P8397

https://www.businesswire.com/news/home/20210419005789/en/Strategy-Analytics-Global-Smartphone-Shipments-Surge-to-340-Million-units-Up-24-YoY-in-Q1-2021

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Source: https://techblog.comsoc.org/category/global-smartphone-market/

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